The one-liner
What you do, in a sentence.
The rubric scores
Did they get it with no follow-up question?
Greenroom · Speech projects
Practise the talks that win — or lose — customers.
Six projects, each tied to a real selling moment. Every rubric asks what the listener did, not how you performed.
Phase 0 scaffold. Project set is canonical (brief §5). Scoring against each rubric is built at the feedback build step.
The pitch
The core sales pitch.
The rubric scores
Was the value clear; would they take the next step?
The sales narrative
Why you, why now.
The rubric scores
Would the listener move toward buying?
The offer story
Why this exists, why it's worth it.
The rubric scores
Did it make them want the thing?
The hard Q&A
The deal-killing objection.
The rubric scores
Did the answer rebuild confidence or lose it?
The room talk
Keynote or podcast in front of buyers.
The rubric scores
Would a listener seek you out afterward?